Boston, September 10, 2025
News Summary
Hasbro, Inc. is moving its corporate headquarters from Pawtucket, Rhode Island, to 400 Summer Street in Boston’s Seaport District. The relocation will facilitate a centralized approach for its toys, board games, and licensing operations, as well as the majority of corporate services. By the end of 2026, at least 700 employees are expected to transition to the new 265,000-square-foot office across seven floors. The move aims to enhance innovation and attract talent within a vibrant business environment.
Boston — Hasbro, Inc. is relocating its corporate headquarters from Pawtucket, Rhode Island, to 400 Summer Street in Boston’s Seaport District, announcing a move that will place its toys, board games, licensing businesses and most corporate services in a new 265,000-square-foot office across seven floors. At least 700 full-time employees are expected to relocate to Boston by the end of 2026.
Key facts first
The new Boston location will serve as the primary headquarters for Hasbro’s toys, board games and licensing operations, along with a majority of its corporate services. The office space, developed and owned by WS Development, spans seven floors and totals 265,000 square feet at 400 Summer Street in the Seaport District. The relocation stems from a company strategy aimed at accelerating innovation and attracting talent known internally as “Playing to Win.”
Jobs, timing and incentives
Hasbro expects at least 700 full-time employees to move from Rhode Island to Boston by the end of 2026. Massachusetts state officials are considering Economic Development Incentive Program tax credits valued at $20,000 per job relocated to the state, which could amount to approximately $14 million if all 700 jobs qualify. Discussions between Hasbro and Massachusetts government leaders began in 2024 as part of the company’s site search.
Why Boston and what stays elsewhere
The company cited Boston’s vibrant business landscape, deep academic partnerships and talent pools in education, healthcare and innovation as contributing factors to the move. Hasbro will retain other operations across the U.S. and globally: its office in Renton, Washington, will continue to serve as the headquarters for the company’s gaming and digital businesses, and major offices remain in Hong Kong, London, Mexico City and Montreal. Hasbro has also stated it will continue recruiting from Rhode Island colleges and universities and support local organizations there.
Connections to Rhode Island
Hasbro plans to maintain ties with Rhode Island despite relocating its corporate headquarters. In 2024, the company provided more than $1 million in product and in-kind donations to Rhode Island organizations, backing institutions such as Hasbro Children’s Hospital and the Rhode Island Special Olympics. The company says it will continue charitable support and talent recruitment from Rhode Island.
Broader context and local impact
The move follows a corporate search that began in 2024 and lands Hasbro among a list of large companies that have recently established or expanded operations in Boston, including LEGO, Keurig Dr Pepper and General Electric. The relocation is positioned as part of Hasbro’s ongoing effort to leverage U.S. tech and innovation hubs—particularly Boston and Seattle—to drive growth and product development.
Real estate and logistics
The office at 400 Summer Street, owned by WS Development, will house the relocated teams across seven floors. The Seaport District has seen growing demand from corporate tenants seeking proximity to academic institutions, medical centers and a broad professional talent pool. Hasbro’s move is expected to increase foot traffic and economic activity in the neighborhood as employees transition to the new headquarters.
Company strategy and structure
Hasbro frames the relocation as consistent with a strategy to accelerate innovation and recruit top talent. While the Boston office will centralize many core businesses, the company’s broader structure remains diversified across product lines and geographic regions, with gaming and digital functions centered in Renton and international offices continuing to operate in multiple countries.
Next steps
The transition plan anticipates employee moves through 2026, and Massachusetts and Hasbro will finalize any incentive agreements through the state’s economic development processes. Hasbro has indicated continued philanthropic and recruiting engagement in Rhode Island as part of its commitment to communities where it has operated.
FAQ
Where will Hasbro’s new headquarters be located?
The new headquarters will be at 400 Summer Street in Boston’s Seaport District, occupying seven floors and 265,000 square feet.
How many jobs will move to Boston and by when?
At least 700 full-time employees are expected to relocate from Rhode Island to Boston by the end of 2026.
Will Hasbro keep operations in other locations?
Yes. The office in Renton, Washington, will remain the headquarters for gaming and digital businesses, and Hasbro maintains major offices in Hong Kong, London, Mexico City and Montreal.
Are there financial incentives from Massachusetts?
Massachusetts is considering state tax credits through the Economic Development Incentive Program worth $20,000 per relocated job, which could total around $14 million if 700 jobs relocate and qualify.
Will Hasbro continue to support Rhode Island?
Yes. The company plans to continue supporting Rhode Island organizations and recruiting from state colleges and universities. In 2024, Hasbro provided over $1 million in product and in-kind donations to Rhode Island groups.
Quick reference table
| Item | Details |
|---|---|
| New headquarters address | 400 Summer Street, Seaport District, Boston |
| Office size | 265,000 square feet across seven floors |
| Expected job relocations | At least 700 full-time employees by end of 2026 |
| Potential state incentive | $20,000 per relocated job; potential total ≈ $14 million |
| Developer/owner | WS Development |
| Functions moving to Boston | Toys, board games, licensing and majority of corporate services |
| Major remaining offices | Renton (gaming/digital), Hong Kong, London, Mexico City, Montreal |
| Company strategy | “Playing to Win” — accelerate innovation and attract talent |
| Community commitments | Continued support for Rhode Island organizations and college recruiting; over $1M in donations in 2024 |
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Additional Resources
- CBS News
- Boston Globe
- Hasbro Newsroom
- NBC Boston
- Providence Journal
- Wikipedia: Hasbro
- Google Search: Hasbro headquarters move
- Google Scholar: Hasbro move Boston
- Encyclopedia Britannica: Hasbro
- Google News: Hasbro Boston headquarters
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