Boston, September 11, 2025
News Summary
Boston 25 Now has launched a comprehensive rebranding initiative aimed at modernizing its visual identity and improving news delivery in the Boston area. The rebranding includes updated graphics, new logos, enhanced audience engagement tools, and adjustments to programming. The initiative reflects current digital news trends and aims to provide timely and relevant content to viewers. Audience feedback is being integrated to ensure the updates meet viewer expectations, with changes phased in across broadcasts and digital platforms.
Boston — Boston 25 Now has launched a major rebranding initiative intended to modernize the station’s visual identity and improve how news is delivered to the Boston area.
Lead: What the rebranding does and why it matters
The rebranding seeks to update the station’s on-air look, digital presence, and audience engagement tools. As part of Cox Media Group Television, the station intends these changes to better match current digital news trends and meet evolving viewer expectations. Key elements include upgraded graphics, new logos, refreshed on-air presentation, adjustments to the programming line-up, and expanded efforts to highlight upcoming events and community projects.
Details of the initiative
The initiative is focused on several practical goals. First, it aims to modernize the visual identity with refreshed graphics and logo changes and a more contemporary on-air presentation. Second, the initiative targets improved content delivery across multiple platforms, including television broadcasts and digital channels. Third, the plan emphasizes enhanced user interaction and accessibility, designed to make news easier to find and engage with on mobile devices, websites, and other digital tools.
Visual and on-air changes
Viewers should expect updated visual elements such as new graphics packages and a revised logo. On-air presentation changes are designed to create a clearer, consistent look and feel across newscasts and promotional spots. The visual updates are intended to support quicker recognition of segments and easier navigation for viewers tuning into different parts of the day.
Digital and platform updates
The rebranding includes technical and design changes to align the station’s digital presence with current news consumption habits. This covers website layout adjustments, mobile experience improvements, and making content more accessible through various platforms. The goal is to make it easier for audiences to access timely, relevant local news from wherever they are.
Audience engagement and feedback
Audience feedback is being integrated into the rebranding process so that changes reflect viewer priorities. The initiative includes new promotional campaigns to inform viewers about what is changing and how to access updated services. By soliciting and incorporating audience responses, the station aims to ensure the enhancements meet practical expectations for clarity, usability, and relevance.
Programming and community focus
The station has adjusted its programming line-up to better serve audience needs and to create space for more community-focused coverage. Upcoming events and community projects will be highlighted as part of the new approach, reflecting a continued commitment to local journalism and neighborhood engagement.
Impact and implementation
Implementation of the rebranding is staged to minimize disruption to regular news coverage. Changes to graphics and on-air packages are being rolled out alongside promotional efforts to inform viewers. Digital updates will be phased across platforms to preserve access while new features are tested and refined. The station emphasizes maintaining timely news delivery during the transition.
Background and context
Boston 25 Now operates as part of Cox Media Group Television and focuses on providing timely, relevant news to the Boston area. The rebranding reflects wider trends in the news industry, where stations are updating visual identities and digital offerings to match faster information flows and increased mobile consumption. The stated objectives include improving accessibility, strengthening community engagement, and ensuring newsroom work aligns with audience expectations.
Next steps for viewers
- Expect gradual visual and programming changes across broadcasts and digital platforms.
- Look for promotional messages outlining where and when changes will appear.
- Opportunities to provide feedback will be available to help shape ongoing adjustments.
Frequently Asked Questions
What is changing with the rebranding?
The rebranding updates the station’s visual identity, including graphics and logos, refreshes on-air presentation, adjusts programming line-up, and introduces digital and accessibility improvements across platforms.
Why is the station rebranding now?
The rebrand is intended to align the station with current digital news trends, improve user interaction, enhance accessibility, and better serve local audience needs and community coverage priorities.
Will the rebranding affect news coverage?
The station intends to maintain timely, relevant news coverage during the transition. The initiative aims to enhance how news is presented and accessed without interrupting regular reporting.
How can viewers provide feedback?
Audience feedback will be invited through the station’s communication channels and promotional campaigns. Specific methods for submitting feedback will be provided as the roll-out continues.
Where will the new content appear?
Updated content and design will appear across broadcast newscasts and digital platforms, including the station’s website and mobile interfaces, to improve accessibility and reach.
Quick reference table
| Item | What to expect | How to access or participate |
|---|---|---|
| Visual updates | New graphics, logos, and refreshed on-air presentation | Appear first on broadcasts and in promotional previews; watch scheduled newscasts |
| Digital changes | Website and mobile interface adjustments to improve navigation and accessibility | Visit the station’s digital platforms and mobile apps as updates roll out |
| Programming adjustments | Shifts in line-up to better reflect audience needs and community coverage | Check local listings and station schedules for updated times and segments |
| Audience feedback | Feedback will be collected to refine the rebranding roll-out | Follow on-air prompts and station announcements for ways to submit feedback |
| Community focus | Increased emphasis on events and community projects | Look for special segments and coverage highlighting local initiatives |
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Author: STAFF HERE BOSTON WRITER
BOSTON STAFF WRITER The BOSTON STAFF WRITER represents the experienced team at HEREBoston.com, your go-to source for actionable local news and information in Boston, Suffolk County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Boston Marathon, Head of the Charles Regatta, and Boston Harborfest. Our coverage extends to key organizations like the Greater Boston Chamber of Commerce and Associated Industries of Massachusetts, plus leading businesses in finance, biotech, and insurance that power the local economy such as Fidelity Investments, Biogen, and Liberty Mutual Insurance. As part of the broader HERE network, we provide comprehensive, credible insights into Massachusetts's dynamic landscape.
