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Massachusetts Homebuyers Turn to South Coast Amid Rising Boston Prices

Scenic coastal homes located in Massachusetts

Mattapoisett, September 16, 2025

News Summary

In light of increasing home prices in Greater Boston, Massachusetts homebuyers are seeking more affordable options on the South Coast. As demand rises, particularly in Bristol and Plymouth counties, buyers are finding homes significantly cheaper than in Boston. Properties in these areas can be priced up to $200,000 less, making them attractive for first-time buyers. An influx of interest is reshaping the local real estate market as buyers prioritize commuter access and coastal living.


Mattapoisett

Massachusetts homebuyers are increasingly turning to the South Coast as Greater Boston prices rise, seeking more affordable single-family homes and access to coastal communities while keeping commuting options to Boston. Sales activity in southeastern counties is outpacing much of the Greater Boston region, and price growth in some South Coast areas is strong even as median prices remain well below Boston-area levels.

Key facts up front

As of July 2025, Bristol County recorded a year-over-year increase in home sales of more than 6%, while Plymouth County saw sales rise by more than 2%. Norfolk County remained essentially flat in sales, and Middlesex County experienced a 1.5% decline. Bristol County has posted the highest price growth among Massachusetts counties since July 2020, though its median home sale price is still relatively modest at $555,000. By contrast, the median single-family home price in the Greater Boston area hovers around $1,000,000, creating a significant affordability gap for many first-time buyers.

What this means for buyers

Buyers priced out of Boston or looking for lower entry points are finding options on the South Coast where homes can cost up to $200,000 less than comparable properties nearer Boston. Demand indicators in parts of the South Coast show a seller’s market: homes in Bristol County generally sell faster and have fewer price reductions than in many metro areas. Prospective homeowners are also prioritizing locations with reliable transportation links—highways and commuter rail connections—to maintain access to Boston-area jobs.

Local market examples and buyer patterns

Many buyers are following a pattern of moving progressively farther from Boston as their housing needs change. One local household moved from Boston to Quincy, then to Plymouth, and finally settled in Mattapoisett, where they purchased a three-bedroom, three-and-a-half-bath home with a finished basement and nearby natural amenities. Real estate professionals note that the South Coast presents a broader set of options for buyers compared with Boston and the Cape, including more affordable single-family homes, duplexes that can generate rental income, and varied coastal towns that offer different lifestyle trade-offs.

Town-level snapshots

Price ranges and market character vary across the South Coast. Fairhaven typically shows average home prices roughly between $500,000 and $700,000. In New Bedford and Fall River, buyers can find homes in the mid-$400,000s, making these cities attractive as entry points for first-time buyers. New Bedford also provides a direct commuter rail connection to Boston and has seen growth in its arts and restaurant scenes, factors that add to its appeal. Wareham is emerging as a sought-after area for buyers seeking a Cape-like environment without Cape prices.

Why South Coast demand is rising

Several forces are driving interest in the South Coast: higher housing costs and elevated mortgage rates in Greater Boston, price gaps that favor buyers from higher-priced northern areas, and the availability of properties that allow for rental income generation (for example, duplexes). The combination of coastal lifestyle, relative affordability, and commuting infrastructure makes the region an attractive alternative for people who work in Boston but need lower-cost housing.

Market outlook and considerations

While some South Coast counties are experiencing notable sales and price gains, median prices in many towns remain below Greater Boston levels, offering relief to buyers who can accept longer commutes or hybrid work arrangements. Buyers should consider commute times, transit options, and local job markets as they evaluate trade-offs. Sellers in fast-moving South Coast markets may continue to receive competitive offers, while buyers in slower towns might have more negotiating room.

Bottom line

The South Coast of Massachusetts is seeing increased interest from homebuyers seeking affordability, coastal living, and commuter access to Boston. Rising sales in Bristol and Plymouth counties and comparatively lower median prices across many South Coast towns are reshaping buyer behavior in the region.

FAQ

Which counties on the South Coast are seeing the biggest sales increases?

Bristol County has the largest year-over-year gain in home sales at more than 6% as of July 2025. Plymouth County also posted an increase of more than 2%. Norfolk County is roughly flat, and Middlesex County saw a 1.5% decline.

How do South Coast prices compare with Greater Boston?

Median single-family prices in Greater Boston are around $1,000,000, while South Coast areas like Bristol County have a median sale price near $555,000. In many cases, homes on the South Coast can be up to $200,000 less than comparable properties closer to Boston.

Which towns are most affordable for first-time buyers?

New Bedford and Fall River often have homes in the mid-$400,000s, and Fairhaven commonly ranges from $500,000 to $700,000. These cities and towns are frequently cited as accessible options for first-time buyers.

Are there transit options for commuters to Boston?

Yes. New Bedford offers a commuter rail connection to Boston. Buyers also look for towns with highway access that support daily commuting or hybrid work schedules.

Can buyers find income-generating properties on the South Coast?

Yes. Some buyers pursue duplexes and other multi-unit properties to offset carrying costs. These options are part of the appeal for investors and owner-occupants seeking rental income.

What lifestyle benefits attract newcomers to the South Coast?

The South Coast combines coastal scenery, a more relaxed pace, growing arts and dining scenes in certain cities, and relative affordability—factors that appeal to buyers leaving higher-cost metro areas.

Quick-reference table: South Coast housing snapshot

Area / Metric Typical Price Range / Median Sales Trend (YoY as of July 2025) Notes
Bristol County Median ~ $555,000 +6%+ Fastest-selling county; fewer price cuts; strong demand
Plymouth County (includes Mattapoisett) Varies by town; county-wide median below Boston +2%+ Includes coastal towns popular with families and commuters
Middlesex County Higher-priced; near Greater Boston levels -1.5% Sales slowing relative to South Coast counties
Norfolk County Generally higher than South Coast Flat Stable sales activity
Greater Boston (single-family) Median ~ $1,000,000 Varies by suburb High prices and elevated mortgage rates challenge first-time buyers
Fairhaven $500,000–$700,000 Local demand steady Range reflects varied inventory and proximity to water
New Bedford / Fall River Mid-$400,000s Growing buyer interest New Bedford offers commuter rail and expanding arts/dining scene
Wareham Varies; growing interest Rising interest Often described as Cape-like in feel without Cape prices

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Additional Resources

STAFF HERE BOSTON WRITER
Author: STAFF HERE BOSTON WRITER

BOSTON STAFF WRITER The BOSTON STAFF WRITER represents the experienced team at HEREBoston.com, your go-to source for actionable local news and information in Boston, Suffolk County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Boston Marathon, Head of the Charles Regatta, and Boston Harborfest. Our coverage extends to key organizations like the Greater Boston Chamber of Commerce and Associated Industries of Massachusetts, plus leading businesses in finance, biotech, and insurance that power the local economy such as Fidelity Investments, Biogen, and Liberty Mutual Insurance. As part of the broader HERE network, we provide comprehensive, credible insights into Massachusetts's dynamic landscape.

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