Boston, October 17, 2025
News Summary
The Snowport Holiday Market is set to open in Boston’s Seaport neighborhood, featuring over 125 independent businesses and 20 local food concepts. With a focus on inclusivity, 65% of vendors are from New England and 88% are BIPOC and/or women-owned. The market will also have popular attractions like the Mistletoe Arch and themed bars serving festive drinks. Admission is free, but timed-entry tickets are available on weekends to manage the crowd. The event promises to enhance community spirit and support small businesses throughout the holiday season.
Boston
Snowport Holiday Market opens November 7, 2025, in Boston’s Seaport
The Snowport Holiday Market opens on November 7, 2025, in Boston’s Seaport neighborhood. The market will feature over 125 independently-owned businesses and an expansive dining area will host 20 local food and beverage concepts. General admission is free, with an option for timed-entry tickets on weekends ($14 for adults, $6 for veterans and children aged 6-17, free for children under 5). The market will operate Monday to Thursday from 3 p.m. to 8 p.m. and Friday to Sunday from 11 a.m. to 9 p.m., with extended holiday market hours in effect from December 8 to December 28.
What visitors will find first
Visitors can expect a mix of returning favorites and new vendors to delight holiday shoppers. New vendors represent 18% of the total offerings at this year’s market. Popular attractions returning this year include the Mistletoe Arch, oversized gifts at Presents Place, and the Winter Wish Wall for sharing holiday wishes. The Crafting Corner by The LEGO Group will offer daily crafting activities for visitors, including a free LEGO snowman build (while supplies last). Interactive experiences will include a “Glow-Up” activation space for social media photo opportunities.
Food, drink and themed bars
New dining concepts will be introduced alongside traditional favorites, with a focus on winter comfort foods and festive beverages. Four themed bars will showcase holiday cocktails: The Jingle Bar, The Dizzy Dreidel, Betty’s Bar, and The Blizzard Bar. The Jingle Bar will feature a signature cocktail called “Sleigh’d,” while Betty’s Bar will serve the “Merry Betty Spritz.”
Community focus, vendors and support programs
The market is entering its fifth season, growing in size and experience each year. The market aims for inclusivity, with 65% of vendors coming from New England and 88% identifying as BIPOC and/or women-owned. The Snowport Scholarship Program will continue, providing support to underrepresented businesses through funding, mentorship, and marketing guidance. Tickets for the timed-entry option help manage crowds and support the Boston Xchange, which empowers underrepresented creators and businesses. Community-focused initiatives highlight the market’s commitment to local economic support and festive celebration.
Music and partnerships
Snowport will also host live music every Monday through its Mohegan Sun Music Stage, in partnership with Berklee College of Music. The market’s organization emphasizes joy and support for small businesses, and city leadership has framed Snowport as an opportunity to support small businesses and bring the community together during holiday festivities.
Operational notes and location
Snowport will close on Thanksgiving Day and Christmas Day during its run. The market’s location is 100 Seaport Blvd., Boston. Operating hours, admission options, and special activations are intended to balance public access with crowd management during busy weekend periods and the December holidays.
Leadership and community comments (summary)
Ariel Foxman, Area Vice President at Boston Seaport by WS Development, emphasizes the market’s joy and support for small businesses. Mayor Michelle Wu calls Snowport an excellent opportunity to support small businesses and bring the community together during holiday festivities. These statements reflect the stated community and economic goals of the event.
Additional practical details
The market will host a range of independent retailers, food vendors and experiential activations aimed at local shoppers, visitors and families. Admission and timed-ticket policies are designed to keep access open while managing peak-period crowds and supporting programs that benefit underrepresented vendors.
FAQ
When does the Snowport Holiday Market open?
The Snowport Holiday Market opens on November 7, 2025, in Boston’s Seaport neighborhood.
How many vendors will the market include?
The market will feature over 125 independently-owned businesses.
What dining options are available?
An expansive dining area will host 20 local food and beverage concepts.
Will there be returning attractions and new vendors?
Visitors can expect a mix of returning favorites and new vendors to delight holiday shoppers.
How long has the market been operating?
The market is entering its fifth season, growing in size and experience each year.
What did Ariel Foxman say about the market?
Ariel Foxman, Area Vice President at Boston Seaport by WS Development, emphasizes the market’s joy and support for small businesses.
What did Mayor Michelle Wu say about Snowport?
Mayor Michelle Wu calls Snowport an excellent opportunity to support small businesses and bring the community together during holiday festivities.
How inclusive is the vendor mix?
The market aims for inclusivity, with 65% of vendors coming from New England and 88% identifying as BIPOC and/or women-owned.
What share of vendors are new?
New vendors represent 18% of the total offerings at this year’s market.
Does Snowport provide support for underrepresented businesses?
The Snowport Scholarship Program will continue, providing support to underrepresented businesses through funding, mentorship, and marketing guidance.
Are there family-friendly activities?
The Crafting Corner by The LEGO Group will offer daily crafting activities for visitors, including a free LEGO snowman build (while supplies last).
Which attractions are back this year?
Popular attractions returning this year include the Mistletoe Arch, oversized gifts at Presents Place, and the Winter Wish Wall for sharing holiday wishes.
Will there be new dining concepts and themed bars?
New dining concepts will be introduced alongside traditional favorites, with a focus on winter comfort foods and festive beverages.
What themed bars will be on site?
Four themed bars will showcase holiday cocktails: The Jingle Bar, The Dizzy Dreidel, Betty’s Bar, and The Blizzard Bar.
What signature drinks will be available?
The Jingle Bar will feature a signature cocktail called “Sleigh’d,” while Betty’s Bar will serve the “Merry Betty Spritz.”
What are market hours and extended dates?
The market will operate Monday to Thursday from 3 p.m. to 8 p.m. and Friday to Sunday from 11 a.m. to 9 p.m.
When are the extended holiday market hours?
Extended holiday market hours will be in effect from December 8 to December 28.
What is the admission policy?
General admission is free, with an option for timed-entry tickets on weekends ($14 for adults, $6 for veterans and children aged 6-17, free for children under 5).
Will there be live music?
Snowport will also host live music every Monday through its Mohegan Sun Music Stage, in partnership with Berklee College of Music.
What is the purpose of timed-entry tickets?
Tickets for the timed-entry option help manage crowds and support the Boston Xchange, which empowers underrepresented creators and businesses.
Are there special activations for photos and social media?
The event will feature interactive experiences, including a “Glow-Up” activation space for social media photo opportunities.
Will Snowport be closed on any holidays?
Snowport will close on Thanksgiving Day and Christmas Day during its run.
Where is the market located?
The market’s location is 100 Seaport Blvd., Boston.
Quick reference
| Item | Detail |
|---|---|
| Opening date | November 7, 2025 |
| Location | 100 Seaport Blvd., Boston |
| Vendor count | Over 125 independently-owned businesses |
| Dining | An expansive dining area will host 20 local food and beverage concepts |
| Market hours | Mon–Thu: 3 p.m.–8 p.m.; Fri–Sun: 11 a.m.–9 p.m. |
| Extended hours | December 8 to December 28 |
| Admission | General admission is free; timed-entry weekends: $14 adults, $6 veterans and children aged 6-17, free under 5 |
| Vendor demographics | 65% from New England; 88% identify as BIPOC and/or women-owned |
| New vendors | 18% of total offerings |
| Scholarship program | The Snowport Scholarship Program will continue, providing support to underrepresented businesses through funding, mentorship, and marketing guidance |
| Music | Live music every Monday on the Mohegan Sun Music Stage, in partnership with Berklee College of Music |
| Special attractions | Mistletoe Arch; Presents Place; Winter Wish Wall; Crafting Corner by The LEGO Group |
| Themed bars | The Jingle Bar (“Sleigh’d”), The Dizzy Dreidel, Betty’s Bar (“Merry Betty Spritz”), The Blizzard Bar |
| Closures | Closed on Thanksgiving Day and Christmas Day |
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Additional Resources
- Boston.com: Snowport Holiday Market
- Boston Real Estate Times: Snowport Holiday Market Launch
- Patch.com: Snowport Food and Beverage Lineup
- MassLive: Snowport Opening Date
- Boston Globe: Snowport Holiday Market Details
- Wikipedia: Boston
- Google Search: Snowport Holiday Market
- Google Scholar: Snowport Holiday Market
- Encyclopedia Britannica: Snowport
- Google News: Snowport Holiday Market
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