News Summary

EG America has announced the leasing of nine retail sites from Neon Marketplace, which will be rebranded to Cumberland Farms. Located strategically near highways in Rhode Island and Massachusetts, these modern stores will feature electric vehicle charging stations and drive-thru windows. The acquisition reflects EG America’s ongoing expansion strategy in the retail market and commitment to enhancing customer experience. The rebranding process aims to preserve employee continuity and improve shopping experiences for local communities.

Massachusetts and Rhode Island – EG America has announced the leasing of nine retail sites from Neon Marketplace, which will soon be rebranded as Cumberland Farms locations. These stores, all built between 2020 and 2023, are strategically located near highways and will feature modern amenities such as electric vehicle (EV) charging stations and drive-thru windows. The transition is expected to take place in the coming weeks and marks a significant move in the ongoing expansion strategy of EG America.

The nine retail locations include six in Rhode Island and three in Massachusetts. In Rhode Island, the new Cumberland Farms stores will be situated in Portsmouth, Middletown, Warwick, North Providence, East Greenwich, and Providence. In Massachusetts, the locations for the rebranded Cumberland Farms will include Seekonk, Freetown, and Quincy. These sites will be supported by EG America’s distribution and culinary centers located in Westborough, Massachusetts, ensuring that the new stores meet the operational standards expected by customers.

EG Group, based in Blackburn, UK, operates over 6,200 retail sites across the UK, Ireland, Europe, the USA, and Australia. Founded in 2001 by the Issa family, the company established its presence in the United States by acquiring Kroger’s 762-site convenience store network in 2018. This addition highlights the group’s commitment to growing its footprint in the highly competitive c-store market.

In 2019, EG Group further expanded its portfolio by acquiring TravelCenters of America’s Minit Mart and Cumberland Farms, adding nearly 660 convenience stores. The current acquisition of the Neon Marketplace locations illustrates the company’s focus on strategic growth and enhancing customer experience through improved services and location offerings.

As part of this transition, EG America has committed to welcoming the current team members of the affected stores into its workforce. This move is aimed at maintaining employee continuity and ensuring that customers receive the same level of service they are used to from the Neon Marketplace stores.

Adi Dhandhania, CEO of Neon Marketplace, highlighted that EG America’s interest in these sites underscores the quality and commitment to operational excellence that Neon Marketplace stores have established in the community. Such a transition signifies a positive outlook for the future of these retail locations, promising improvements under the Cumberland Farms brand.

The only remaining location held by Neon Marketplace will be the Neon Express Mart on Stafford Road in Fall River, indicating a significant shift in operations. The rebranding process is expected to not only enhance the overall shopping experience but also position Cumberland Farms competitively within the local retail market, particularly given the integration of EV charging stations and convenient drive-thru options.

With the added features and strategic positioning of the new Cumberland Farms locations, EG America aims to meet the evolving needs of customers and leverage the growing demand for electric vehicle infrastructure. This initiative represents a comprehensive effort to provide enhanced service and convenience to travelers and local residents alike in both states as the company broadens its operational reach.