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The Fresh Connection Boston, co-founded by siblings Will and Samantha Seagaard, excels in the Massachusetts cannabis market. Renowned for high-quality flower and concentrates, the company features a vast genetic library of over 200 strains. Their low inventory model and dedicated staff help sustain product quality and customer satisfaction amid market challenges, emphasizing resilience and innovation in their operations.

Boston – The Fresh Connection Boston, a craft cannabis company co-founded in 2018 by siblings Will and Samantha Seagaard, along with partner Zach Swanson, is thriving in the Massachusetts cannabis market. The company is renowned for its commitment to producing high-quality cannabinoid and terpene-rich flower and concentrates. With one of the largest genomic libraries in the state, The Fresh Connection boasts over 200 unique strains, positioning itself as a leader in genetic diversity and quality within the fast-growing cannabis industry.

The company has adopted a low inventory model to ensure consistent product turnover, an increasingly important strategy in a competitive market. As cannabis retail prices have declined, squeezing profit margins for establishments across the industry, The Fresh Connection has managed to remain resilient due in part to its business model and focus on maintaining high standards. Additionally, a dedicated and knowledgeable staff, which is compensated competitively, plays a crucial role in ensuring quality and consistency in their products.

Based in Massachusetts, The Fresh Connection was established following the legalization of adult-use cannabis in November 2016, which encouraged the founders to expand operations from Oregon to the East Coast. Samantha Seagaard was inspired to enter the cannabis industry during her time in college in Oregon, where she gained vital experience growing and supplying cannabis to retailers after regulations for medical dispensaries were adopted in 2013. Will Seagaard, who was then working in finance in Massachusetts, often visited Samantha during harvest times, ultimately leading to the decision to combine their expertise and set up a cannabis business in their home state.

Zach Swanson, who comes from a family of cannabis growers in Oregon, joined the team to oversee the cultivation operations of The Fresh Connection. The company emphasizes small-batch cultivation methods prioritizing soil growth and hand-harvesting. They also conduct thorough reviews of their products before they are released to the market, ensuring that only the best quality cannabis reaches consumers. Daily research and development activities, alongside an in-house testing laboratory monitoring cannabinoid production throughout the growth cycle, highlight their commitment to quality.

Currently, The Fresh Connection Boston cultivates approximately 20 strains at any given time while preserving nearly 250 strains in their genetic library for future production cycles. Their bestselling products primarily consist of various sativa strains, including notable varieties like Moonbow and Mac 31, although they consistently phase out less economically viable strains to streamline their offerings.

Despite operating in a challenging regulatory environment and facing stiff competition within Massachusetts’ cannabis market, The Fresh Connection Boston continues to adapt. The team is dedicated to learning from past mistakes and refining their cultivation processes to ensure product consistency and quality. Will Seagaard has emphasized the necessity of this approach, considering the variable nature of both the cannabis market and production outcomes.

As the cannabis marketplace continues to evolve, The Fresh Connection Boston is focused on effectively nurturing its team and embracing challenges head-on while maintaining their commitment to quality. The company’s strategy and operational practices aim to set a benchmark in the craft cannabis sector, proving that dedication to genetic diversity and product excellence can lead to resilience in a fluctuating industry.

The Fresh Connection Boston: Craft Cannabis Leader

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Author: HERE Boston