Kentucky, September 15, 2025
News Summary
Sarah Kellam, a Kentucky native and former collegiate golfer, has transitioned from the fairways to the digital realm as LPGA’s Manager of Digital Content. Her role is pivotal in creating engaging social media content, videos, and player features, especially during the LPGA’s 75th anniversary. With her background in journalism, Kellam combines her love for golf with storytelling to connect fans with the sport. She ensures accessible programming through mobile apps and websites, bridging the gap between the game and its audience.
Highland Heights — A Kentucky voice on the LPGA digital team
Inside the story
If you follow golf beyond the ropes and leaderboards, you probably notice the slick social posts, player features, and behind-the-scenes clips that make the game feel closer. One of the people helping to shape that digital footprint is Sarah Kellam, a Kentucky native who moved from collegiate golf into the world of content and now holds the title of Manager of Digital Content at the LPGA.
From campus fairways to the digital fairways
A former collegiate golfer at Northern Kentucky University, Kellam transitioned into media and content creation after graduation. Her time playing at the college level gave her firsthand understanding of the sport, the athletes, and what fans want to see. That perspective proved useful when she worked as a freelance content creator before joining the LPGA. Documentation about her background and roles appears on multiple dates, including August 3, August 19, and September 14, 2025.
What her role involves
As a Manager of Digital Content, Kellam is responsible for planning and producing material that lives across social channels, apps, and international sites. That covers everything from short-form video packages and player profiles to coverage of tours and pathway events. The role requires a mix of editorial sense, visual storytelling, timing, and an appreciation for the sport — especially when the LPGA is marking a milestone year in its history.
LPGA75 and the bigger picture
The LPGA is celebrating its 75th anniversary, often shown as LPGA75, a moment that brings extra attention to the tours, pathway programs, and Learn and Play initiatives that support players and fans worldwide. Digital content managers like Kellam help translate those programs into accessible stories for fans on mobile apps and international websites, making sure information about tours, career pathways, and grassroots learning reaches audiences in clear, engaging formats.
How fans find that content
Fans can access LPGA information in a number of ways: through the official mobile app, international web platforms, and newsletters that aggregate news and event details. Ticketing for select events is often handled through partners such as SeatGeek, while shopping and gear needs can be met at the LPGA Pro Shop. Those digital touchpoints are where content managers and freelance creators work to ensure fans have a smooth experience finding event schedules, player bios, and how-to-play resources.
Partnerships and policy
The organization works with corporate sponsors to support events and programs. It also emphasizes inclusion through a formal diversity policy. Those elements shape the kind of content produced and promoted, particularly during anniversary campaigns or when showcasing pathway programs designed to expand access to the sport.
Why this matters to golf fans
For golfers, knowing who crafts the narratives and manages the digital channels adds a human element to the media you consume. Kellam’s background as a collegiate player and freelance creator gives her insight into what resonates with both players and viewers — from technical breakdowns and swing clips to human-interest pieces about life on tour. That blend of know-how and storytelling helps bridge the gap between on-course action and the social feeds fans scroll every day.
Dates and documentation
The details referenced here were documented on August 3, August 19, and September 14, 2025. These entries help map the timeline of Kellam’s path from player to freelance creator to LPGA staffer, and they give fans factual touchpoints should they want to follow developments in LPGA digital coverage and anniversary programming.
Bottom line
The game keeps evolving, and storytelling keeps pace. Staffers with on-course experience who move into content roles bring authenticity to coverage. For golf enthusiasts who care about more than scores — who want context, background stories, and a peek behind the curtain — tracking contributors like Sarah Kellam and the platforms they run can make following the LPGA feel more personal and immediate.
Frequently Asked Questions
Q: Who is Sarah Kellam?
A: Sarah Kellam is a Kentucky native who played collegiate golf at Northern Kentucky University and now serves as Manager of Digital Content at the LPGA after working as a freelance content creator.
Q: What does the Manager of Digital Content do?
A: The role involves planning and producing digital material for social channels, apps, and international sites, covering events, player stories, and program promotions like LPGA75, Tours, and Learn and Play.
Q: What is LPGA75?
A: LPGA75 marks the 75th anniversary of the LPGA, a milestone featuring special coverage and programming that highlights the tours, pathways, and learning initiatives under the LPGA umbrella.
Q: Where can fans find LPGA content?
A: Fans can access content through the LPGA mobile app, international websites, newsletters, and partner platforms for ticketing and shopping, including SeatGeek for tickets and the LPGA Pro Shop for merchandise.
Q: Are there official policies tied to LPGA content and programs?
A: Yes, the organization works with corporate sponsors and maintains a diversity policy that influences programming and content decisions.
Quick reference table
| Topic | Details |
|---|---|
| Name | Sarah Kellam |
| Hometown | Kentucky native (Northern Kentucky University alum) |
| Current role | Manager of Digital Content at the LPGA |
| Previous work | Freelance content creator |
| Notable LPGA initiatives | LPGA75, Tours, Pathways, Learn and Play |
| Where to find content | Mobile app, international websites, newsletters, partner ticketing (SeatGeek), LPGA Pro Shop |
| Documentation dates | August 3, August 19, and September 14, 2025 |
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