Kentucky, September 7, 2025
News Summary
Sarah Kellam, a Kentucky native and Manager of Digital Content for the LPGA, plays a crucial role in enhancing women’s professional golf through innovative digital storytelling. With a background in freelance content creation and collegiate golf, she helps the LPGA connect fans with players’ personal stories, including the unique narratives of identical twins Akie and Chisato Iwai, who compete on the same stage while showcasing their distinct personalities. The LPGA’s global reach and commitment to inclusivity further enhance the fan experience with real-time stats and curated video content.
Lexington
Inside the LPGA’s Digital Engine: A Kentucky Story with a Twin Twist
There’s a fresh, fast-moving current of digital storytelling powering the women’s professional golf scene, and one of the people steering that current comes from right here in Kentucky. Sarah Kellam, a native of the state who sharpened her skills on the collegiate golf course at Northern Kentucky University, now holds a pivotal role at the LPGA as a Manager of Digital Content. Her path into the league wasn’t a straight line from campus to corporate; it included time as a freelance content creator, crafting stories, photos and clips that made fans feel like they were on the ropes with the players.
This is the kind of role that lives in the intersection of sport and storytelling. The LPGA’s digital team produces everything from stats and highlight reels to longer video features and real-time news updates. It’s a world where content strategy meets tournament schedules, and managers like Kellam make sure the fans get the right information at the right time—whether that’s crisp statistical breakdowns, feature profiles, or quick-turn social posts required during big events.
When Players and Personality Take Center Stage
Part of the LPGA’s appeal is the human stories behind the swings, and no story screams personality like that of identical twins who compete on the same stage. Akie and Chisato Iwai have captured attention not just because they look strikingly alike but because they bring different rhythms and mannerisms to the course. The Iwai sisters are a visible example of how the league showcases diversity of talent and personality—identical in appearance but distinct in the way they approach fans, interviews, and play.
Content managers translate those differences into digestible narratives for fans: two players who share DNA but bring different energy to the same tour. That’s fertile ground for digital storytelling and highlights why the LPGA invests in profiling athletes beyond leaderboards.
Global Reach and Policy Foundation
The LPGA operates on an international scale, maintaining various international partnerships to grow the game around the world. Those relationships are balanced with a formal Diversity policy designed to guide inclusion across players, staff and programming. The league’s digital platforms reflect that global network by offering programs, statistical resources, news feeds and video content tailored to a wide fan base.
That mix of international reach and inclusive policy helps the LPGA present a consistent brand while making room for local stories—from a college alumni feature in Kentucky to a tournament highlight from another continent.
The Tools Fans See—and Use
The modern fan expects utility as much as story. The LPGA maintains a suite of quick-access features that tie into the digital narrative: syncing tournament calendars, subscribing to newsletters, and using an LPGA mobile app. Those features give fans multiple ways to stay connected, track players, and access video or statistical deep dives. There’s also a mention of an official pro shop and a ticketing platform—elements that sit alongside the league’s editorial and multimedia output, forming a complete fan experience.
Behind the scenes, the organization is attentive to athlete rights and accessibility too. There’s a commitment to athlete information privacy and a stated approach to compliance with the ADA Act, which together help guide the handling of personal data and the accessibility of content for diverse audiences.
Why This Matters to Golf Fans
For fans who follow shot-by-shot drama or who prefer long-form profiles, the LPGA’s digital infrastructure is built to deliver both. Managers like Sarah Kellam bring a player’s perspective—rooted in collegiate golf and seasoned through freelance storytelling—to a league that’s juggling global tournaments, twin narratives, and a steady flow of statistics and video. The result is a content ecosystem that supports enthusiasts, casual viewers, and those who like to dig into the numbers.
FAQ
Who is Sarah Kellam and what does she do for the LPGA?
Sarah Kellam is a Kentucky native and former collegiate golfer from Northern Kentucky University who now serves as a Manager of Digital Content for the LPGA. She previously worked as a freelance content creator before joining the league.
What makes Akie and Chisato Iwai notable on tour?
The Iwai sisters are identical twins who compete in LPGA events. They are notable both for their identical appearance and for the distinct differences in their personalities and mannerisms.
What digital services does the LPGA offer fans?
The LPGA provides programs, stats, news, and video content related to its tours and athletes. It also offers quick links for syncing calendars, subscribing to newsletters, and using an LPGA mobile app.
How does the LPGA handle privacy and accessibility?
The organization has a stated commitment to athlete information privacy and compliance with the ADA Act, which guides how personal data is handled and how accessible content and events are for diverse audiences.
Does the LPGA work internationally?
Yes, the LPGA maintains various international partnerships and follows a diversity policy to support global engagement and inclusion.
Quick Reference: LPGA Digital and Fan Features
| Topic | What It Is | How Fans Use It |
|---|---|---|
| Programs & Video | Curated video features, highlights, and player profiles produced for multiple platforms. | Watch player features, catch highlights from tournaments, or follow long-form stories about athletes. |
| Stats & News | Real-time leaderboards, historical stats and news updates tied to tours and events. | Track tournament progress, compare player stats, and get event recaps. |
| Quick Links | Tools for calendar sync, newsletter sign-ups, and mobile app access. | Sync events to personal calendars, subscribe for updates, and download the app for notifications. |
| Pro Shop & Ticketing | Official merchandise and event ticketing platforms associated with the league. | Browse official gear and view ticketing options for events. |
| Privacy & Accessibility | Commitments to athlete information privacy and ADA compliance. | Ensures handling of personal data and access accommodations for diverse audiences. |
Deeper Dive: News & Info About This Topic
HERE Resources
New Digital Leader Takes Charge at LPGA
New Digital Lead for Women’s Professional Golf
Harrison Lake Selected to Host LPGA Legends Tour Event
Boston 25 Now Launches New Digital Platform for Community Engagement
Boston 25 Now to Expand Local News Coverage
Met Links Golf Course Reopens in East Providence
Growth of Girls Golf Program in Pittsburgh
Mississauga Hosts Major Showdown at CPKC Women’s Open
Back-to-School Celebration at South Shore Plaza
Carly Haines’ Journey from Collegiate Golf to Digital Storytelling
Additional Resources
- LPGA: Mimi Rhodes Makes Ace After Banking Tee Shot Off Steph Kyriacou’s Ball at AIG Women’s Open
- LPGA: Featured Groups 2025 Blue Bay LPGA
- LPGA: Double Take: Iwai Twins Tackling Rookie Year Together on the LPGA Tour
- LPGA: Meet the LPGA/USGA Girls Golf Alumni in the Field at the Augusta National Women’s Amateur
- Kentucky.com: Article on Golf
- Wikipedia: Lady Professional Golf Association
- Google Search: LPGA 2025
- Google Scholar: LPGA Women’s Golf
- Encyclopedia Britannica: Lady Professional Golf Association
- Google News: LPGA News
Author: STAFF HERE BOSTON WRITER
BOSTON STAFF WRITER The BOSTON STAFF WRITER represents the experienced team at HEREBoston.com, your go-to source for actionable local news and information in Boston, Suffolk County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Boston Marathon, Head of the Charles Regatta, and Boston Harborfest. Our coverage extends to key organizations like the Greater Boston Chamber of Commerce and Associated Industries of Massachusetts, plus leading businesses in finance, biotech, and insurance that power the local economy such as Fidelity Investments, Biogen, and Liberty Mutual Insurance. As part of the broader HERE network, we provide comprehensive, credible insights into Massachusetts's dynamic landscape.
