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Massachusetts Retailers Shine in 2025 USA TODAY 10BEST Awards

A bustling scene at Wrentham Village Premium Outlets with shoppers enjoying the outdoor shopping experience.

News Summary

Wrentham Village Premium Outlets and Barrow Bookstore have been recognized in the 2025 USA TODAY 10BEST Readers’ Choice Awards. Wrentham Village was named the best outlet mall in the U.S., while Barrow Bookstore earned fourth place among independent bookstores. These accolades reflect their exceptional shopping experiences, variety, and community engagement, highlighting Massachusetts as a destination for both shopping and culture.

Wrentham, Massachusetts – Two stores from Massachusetts have been recognized in the 2025 USA TODAY 10BEST Readers’ Choice Awards, earning top spots for the best shopping experiences in the nation. Wrentham Village Premium Outlets has claimed the title of the best outlet mall in the U.S., while Barrow Bookstore has been honored as the fourth-best independent bookstore nationwide.

The USA TODAY 10BEST Readers’ Choice Awards are determined through public voting after nominations are made by industry experts. The awards highlight exceptional shopping destinations based on qualities such as variety, value, and unique experiences.

Wrentham Village Premium Outlets: A Shopping Haven

Owned by Simon Property Group, Wrentham Village Premium Outlets stands out as the largest outlet mall in New England. This outlet features over 170 retail stores that include popular mainstream brands like Old Navy and Nike, as well as luxury labels like Versace and lululemon. The outlet mall is designed to provide visitors with both significant savings and a charming, small-town atmosphere, as described by USA TODAY.

Located conveniently off I-495, Wrentham Village is an ideal day-trip destination for shoppers traveling between Boston and Providence. The mall emphasizes a relaxed and walkable setting, allowing customers to enjoy their shopping experience comfortably. To further enhance visitors’ experiences, the outlets offer various amenities, including dining options such as Cracker Barrel, Tavern in the Square, and Shake Shack, which recently opened in winter 2025.

Wrentham Village Premium Outlets operates within the following hours:

  • Sunday: 10 a.m. to 6 p.m.
  • Monday to Thursday: 10 a.m. to 8 p.m.
  • Friday and Saturday: 10 a.m. to 9 p.m.

The address for Wrentham Village Premium Outlets is 1 Premium Outlet Blvd., Wrentham, MA.

Barrow Bookstore: A Literary Gem

Barrow Bookstore, situated in the historic downtown of Concord, Massachusetts, has captivated book lovers since its founding in 1971, aligned with the 154th birthday of renowned author Henry David Thoreau. This cherished bookstore has remained woman-owned for three generations, preserving its commitment to celebrating the rich literary history of Concord’s famous residents, including Ralph Waldo Emerson, Louisa May Alcott, and Nathaniel Hawthorne.

Barrow Bookstore is well-known for its collection of gently-read and antique books covering a wide range of genres. The store focuses particularly on works by authors associated with Concord and extends its offerings to literary-themed gifts, crafts, and local memorabilia. The bookstore strives to engage the community through frequent readings, seasonal events, and celebrations honoring Concord’s literary heritage.

The operating hours for Barrow Bookstore are as follows:

  • Monday to Saturday: 9:30 a.m. to 5 p.m.
  • Sunday: Noon to 4:30 p.m.

The address for Barrow Bookstore is 79 Main St., Concord, MA.

Conclusion

Both Wrentham Village Premium Outlets and Barrow Bookstore serve as prime examples of Massachusetts’ vibrant shopping and cultural offerings. Their recognition in the 2025 USA TODAY 10BEST Readers’ Choice Awards reinforces their status as essential destinations for locals and visitors alike.

Deeper Dive: News & Info About This Topic

STAFF HERE BOSTON WRITER
Author: STAFF HERE BOSTON WRITER

BOSTON STAFF WRITER The BOSTON STAFF WRITER represents the experienced team at HEREBoston.com, your go-to source for actionable local news and information in Boston, Suffolk County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Boston Marathon, Head of the Charles Regatta, and Boston Harborfest. Our coverage extends to key organizations like the Greater Boston Chamber of Commerce and Associated Industries of Massachusetts, plus leading businesses in finance, biotech, and insurance that power the local economy such as Fidelity Investments, Biogen, and Liberty Mutual Insurance. As part of the broader HERE network, we provide comprehensive, credible insights into Massachusetts's dynamic landscape.

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