News Summary

Pablah Schwartz, the owner of FressCafe Inc. in Framingham, Massachusetts, has been awarded the 2025 Small Business Person of the Year by the SBA. This recognition highlights her dedication to community-focused business practices and resilience during difficult times, particularly through the COVID-19 pandemic. Schwartz, originally from Brazil, has operated FressCafe for 21 years and plans to expand her venture with a fair trade coffee roastery.

Framingham, Massachusetts – Pablah Schwartz, the owner of Fresscafe Inc., has been recognized as the 2025 Small Business Person of the Year for Massachusetts by the Small Business Administration (SBA). This prestigious award celebrates her commitment to community-focused business practices and the resilience she demonstrated during challenging times.

Schwartz expressed her gratitude and amazement upon receiving the award, highlighting the many challenges faced by small business owners. Having operated FressCafe for 21 years, Schwartz understands the daily struggles of managing a business, often finding herself working without days off. Her exceptional leadership has allowed FressCafe to thrive, even amid the difficulties posed by the COVID-19 pandemic.

During the pandemic, FressCafe received critical financial assistance from the SBA through its Paycheck Protection Program, Economic Injury Disaster Loan, and Restaurant Revitalization Program. These resources played a pivotal role in ensuring the survival of her business during one of the most difficult periods for small enterprises nationwide.

Schwartz relocated to Framingham in 1999 and was nominated for the award by Sarkis Sarkisian, the Framingham Director of Planning and Community Development. Sarkisian described Schwartz as a vital part of the community, emphasizing her contributions to downtown revitalization initiatives.

Originally from Brazil, Schwartz faced significant hardships in her youth, losing her parents at the age of 15. Initially, she aspired to work in human trafficking prevention in China. However, due to financial constraints, she moved to the United States instead. Her desire to establish her business stemmed from a dual motivation: to meet her own financial needs and to engage in meaningful community work.

In addition to her work with FressCafe, Schwartz is deeply involved in global efforts to combat human trafficking. She actively participates in initiatives in both Africa and South Asia, dedicating her time and resources to this critical cause. Her understanding of community extends beyond business, as she believes in allowing individuals to express themselves freely, a philosophy that significantly influences the operations of her cafes.

At FressCafe, the goal is to create an inclusive environment where every customer feels welcomed, regardless of their background. Schwartz is planning to expand her venture by opening a coffee roastery dedicated to fair trade practices. She emphasizes the importance of understanding the communities behind the coffee products used in her cafes, ensuring ethical sourcing and support for producers.

Reflecting on her journey, Schwartz expressed gratitude for the opportunities she has received in the United States. She considers herself fortunate to be able to realize her version of the “American dream,” which encompasses her successful business endeavors and commitment to community service. With her continued focus on both her business and humanitarian work, Schwartz remains a prominent figure in the Framingham community and an inspiring role model for aspiring entrepreneurs.