The Boston skyline reflects the vibrant media culture as Matty Siegel's legacy continues to impact the industry.
Matty Siegel, known for his 41-year run on Kiss 108, retired and shared insights about his career and challenges within the media landscape. He discussed the impact of ‘woke culture’, the connections he formed with audiences, and expressed nostalgia for his radio days. Although he faced controversies, Siegel’s legacy and contributions to Boston radio remain significant. He hinted at potential future ventures, showing his desire to stay connected to the industry.
Boston, MA – Matty Siegel, renowned for hosting “Matty in the Morning” on Kiss 108, retired in 2022 after an impressive 41-year career in radio. Recently, he shared reflections on his retirement and the evolving landscape of media during an appearance on 98.5 the Sports Hub’s “Toucher & Hardy” show. In the interview, Siegel recounted aspects of his career, including the impact of “woke culture” on his work and the relationships he formed in the industry.
Siegel highlighted the strong connection he established with female listeners, asserting that his career was built on making women laugh. He mentioned maintaining a friendship with Fred Toucher, a host known for appealing to a male demographic, indicating that their respective shows catered to different audiences. Despite their contrasting styles, their bond remained intact over the years, showcasing the diversity in radio programming.
His retirement was marked by significant controversy, notably an on-air incident involving comments about pop star Demi Lovato and her non-binary identity, as well as an unexpected walk-off from the show. Siegel later expressed regret about retiring sooner than he intended, admitting that he found it challenging to adjust to the changing norms within the industry. He conveyed a sense of nostalgia for his time on the air and expressed interest in returning to radio should an appealing opportunity arise.
In the discussion, Siegel expressed surprise at the limited opportunities to remain involved in the radio industry post-retirement. He shared thoughts on various potential ventures, including podcasting, which he described as offering low compensation, contrary to the lucrative outcomes achieved by some well-known figures in the field. This sentiment reflects a broader challenge that many veterans in the radio industry face with the rise of new media formats.
The impact of Siegel’s departure from Kiss 108 was noted, as he had been a top draw for Boston radio listeners. His exit coincided with a decline in the station’s ratings, indicating his significant role in its popularity. Additionally, Siegel mentioned a “little falling out” with former co-host Billy Costa, but noted that they have since reconciled, attributing past tensions partially to his decision to work from Florida.
Siegel underscored the importance of valuing personal relationships and learning from past regrets regarding his on-air commentary. His recognition in the Radio Hall of Fame in 2024 exemplifies the lasting impact he had on the industry and his contributions to radio. Reflecting on his career, Siegel recalled significant moments, including how he reported on major news events like the September 11 attacks and the Boston Marathon bombing, ensuring that he handled such sensitive topics with care.
Throughout his career, Siegel also achieved success in live performances, having sold out comedy shows and fostering a deep connection with his listeners. Despite having retired from a full-time role, he has not dismissed the idea of returning to the broadcasting industry. However, he indicated that he would prefer not to compete against Kiss 108 or take on a full-time position again, suggesting a measured approach to any future engagements in radio.
As Boston continues to evolve in the media landscape, Siegel’s legacy in radio remains a significant part of the city’s cultural fabric. His experiences and insights provide a valuable perspective on the challenges faced by traditional media figures in adapting to contemporary societal changes.
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