Guests enjoying customized meals at NAYA's grand opening in Boston.
NAYA has opened its third Boston location, offering customizable meals starting at just $1. The event supports the Gibran National Committee, aiming to preserve Lebanese-American literary heritage. Alongside affordable dining, the celebration features limited-edition merchandise and a custom poetry experience. NAYA continues to expand its presence, with a commitment to healthy Middle Eastern cuisine and community connections.
Boston welcomed a new fast-casual dining option as NAYA officially opened its third location in the area on June 4 at 500 Boylston St. This grand opening celebration featured a unique offer, allowing guests to enjoy customized bowls and rolls for just $1.
The promotional event provided customers with the opportunity to select their choice of protein, grains, and a variety of 17 toppings, which included popular options like falafel and chicken shawarma. This special pricing not only attracted food enthusiasts but also aimed to support a good cause, as 100% of the proceeds from the $1 meals were donated to the Gibran National Committee (GNC).
The GNC is dedicated to preserving the legacy of Lebanese-American poet Kahlil Gibran, renowned for his work “The Prophet.” The initiative aligns well with NAYA’s mission of promoting Middle Eastern culture through its cuisine. The new restaurant’s location is particularly significant, sitting near Copley Square, which is home to the Kahlil Gibran Memorial.
In addition to the meal promotion, NAYA is celebrating Gibran’s legacy by offering limited-edition mugs and bookmarks, with 20% of the merchandise proceeds benefiting the GNC. Patrons at the grand opening could also partake in a complimentary custom typewriter poetry experience conducted by Ars Poetica’s Iman Khondker from 3 to 7 p.m., further enriching the cultural connection.
NAYA’s new Boston location is its 32nd across various states, including New York, New Jersey, Connecticut, and Pennsylvania. The restaurant chain, known for its fast-casual dining experience, specializes in customizable bowls, wraps, salads, and a selection of Middle Eastern appetizers and desserts.
Prior to the opening of the Boylston Street location, NAYA established its presence in Massachusetts with two other locations: one at 95 Summer St. that opened in December 2024, and another in Arsenal Yards in Watertown in January 2025. This strategic expansion reflects NAYA’s growing popularity as a dining destination that offers fresh and healthy Middle Eastern options.
NAYA was founded approximately 15 years ago in Manhattan and has rapidly gained traction as a favored fast-casual dining choice. The brand has built its reputation on delivering flavorful, high-quality Middle Eastern dishes that are tailored to individual preferences, making it increasingly appealing to diverse consumers.
The grand opening in Boston not only marks a significant milestone for NAYA but also serves as a reminder of the vibrant cultural connections that food can foster within communities. This intention to blend culinary and literary heritage promises to create a unique dining experience for residents and visitors alike.
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