Atlanta, August 21, 2025
News Summary
Paige Spiranac, a prominent golf influencer, has officially joined the PGA Tour Live team as an on-site reporter for the Tour Championship at East Lake. This announcement follows her participation in the Creator’s Classic, highlighting her unique blend of golf experience and social media prowess. In addition to her PGA Tour role, Spiranac will also serve as a front-office member for the Grass League, a new golf start-up, aiming to create innovative content for younger audiences. Her involvement marks a shift in golf’s relationship with media and influencers.
Atlanta — Paige Spiranac Joins PGA Tour Live for Tour Championship
Fast, flashy and a little bit cheeky — golf just got another on-course voice
In a move that turned heads at East Lake, 32-year-old Paige Spiranac officially signed on with the PGA Tour Live team for the Tour Championship. The announcement came the day after she took part in a well-attended Creator’s Classic held at the same course, where she mixed with players, personalities and TV crews in a scene that felt equal parts sport and show.
The timing was notable: the confirmation arrived on a Thursday following a night of creator-driven competition and meet-and-greets. That Creator’s Classic appearance also produced a memorable run-in with a long-time broadcast personality, who playfully suggested a future switch in roles. The exchange was light and friendly, underscoring a changing media landscape where influencers and broadcasters increasingly share the same stage.
This moment is historic for a few reasons. First, Spiranac is widely known as the world’s top golf influencer, with an active community across social platforms and roughly 4 million followers on Instagram. Second, she brings a mix of real-world golf experience — including professional competition — and polished media instincts developed through modeling and content creation. That blend of credibility and social reach is precisely why she has become a go-to figure for golf organizations wanting to reach fans in new ways.
Her involvement with the PGA Tour goes beyond occasional appearances. She has been a member of the PGA Tour’s Creator Council, a role that has allowed her to weigh in on how the tour works with creators and how golf content reaches modern audiences. Now, she’ll be visible on-site at one of the sport’s biggest season finales as part of PGA Tour Live, stepping into a reporting role that puts her in the middle of the action at East Lake.
New front-office chapter: the Grass League
Off the live broadcast set, Spiranac has taken a front-office position with a start-up called the Grass League. The new league just closed a $2.75 million fundraising round aimed at building out event production and digital content. Based at a renovated par-3 course in Tempe, Arizona, the Grass League leans into a casual, fan-friendly vibe: a relaxed 2 vs. 2 scramble format designed for quick, engaging matches that translate well to social feeds and short-form video.
Her responsibilities with Grass League are twofold. She’ll be an on-course reporter for events while also leading the league’s digital content strategy. Given her sizable online audience and content chops, the idea is to build vibrant, snackable content that connects with younger and social-first golf fans. The league’s leadership and investor group includes recognizable names from baseball and pro golf circles, giving the league both sporting credibility and crossover appeal.
Why this matters to golf fans
For traditional fans, the move signals how broadcast teams are opening up to fresh voices who know how to tell stories in short bursts and long-form packages. For social-first fans, it means more polished content coming from someone who already speaks their language. Either way, her dual role — on-camera with PGA Tour Live and on the ground building content for Grass League — creates opportunities for new kinds of coverage and behind-the-scenes access.
This setup also highlights a shift: tournaments and new leagues are now courting creators not just as promotional partners but as content leaders and on-site talent. With Spiranac moving between established tour coverage and an experimental league format, golf is getting a test case in how old and new media can coexist in real time.
What’s next?
Expect to see Spiranac on the broadcast streams around Tour Championship coverage at East Lake and acting as both a reporter and content strategist for upcoming Grass League events in Tempe. Her presence is likely to bring different camera moments and social content angles, including quick highlights, player interactions and behind-the-scenes snapshots that aim to pull casual viewers into the game.
FAQ
Who is Paige Spiranac?
Paige Spiranac is a 32-year-old golf personality known for professional competition experience, modeling, and a large social media following. She has been involved with the PGA Tour’s Creator Council and is recognized as a top golf influencer.
What role will she have at the Tour Championship?
She will serve as part of the PGA Tour Live on-site team at the Tour Championship, acting as a reporter and delivering content from East Lake.
What is the Grass League and what will her role be?
The Grass League is a newly founded golf league based at a renovated par-3 course in Tempe, Arizona. It features a casual 2 vs. 2 scramble format. Spiranac will hold a front-office role focused on digital content strategy and will also serve as an on-course reporter.
How much funding did the Grass League raise?
The league recently raised $2.75 million to expand event production and digital efforts.
Will she continue making social content?
Yes. Part of her Grass League role is to leverage her social following to create and distribute digital content, while her PGA Tour Live duties will also produce on-camera material suitable for social channels.
Quick Reference Table
| Item | Details |
|---|---|
| City / Event | Atlanta — Tour Championship at East Lake |
| Talent | Paige Spiranac, age 32 |
| PGA Role | On-site reporter for PGA Tour Live at Tour Championship |
| Grass League | Front-office role + on-course reporter; 2 vs. 2 scramble format based in Tempe, AZ |
| Funding | $2.75 million recently raised |
| Social Reach | Approximately 4 million Instagram followers |
| Associated Figures | Connections include pro sports and golf personalities |
Bottom line: golf coverage is evolving, and this pairing — a high-profile influencer stepping into both traditional broadcast and start-up league roles — is a clear sign that the sport is experimenting with new ways to connect with fans. Keep an eye on East Lake and Tempe for how these experiments play out on-screen and online.
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HERE Resources
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Additional Resources
- OutKick: Paige Spiranac Joins PGA Tour Live
- Golf Digest: Paige Spiranac Front Office Role
- The Spun: Paige Spiranac’s Outfit at PGA Tour
- Newsweek: Paige Spiranac’s Emotional Moment
- Marca: Paige Spiranac and the PGA Tour
- Wikipedia: Paige Spiranac
- Google Search: Paige Spiranac
- Encyclopedia Britannica: Paige Spiranac
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