News Summary
PXG, or Parsons Xtreme Golf, marks its 10th anniversary by reflecting on its journey of innovation in high-performance golf equipment. Founded by Bob Parsons, the brand has transformed the industry with its premium golf clubs, expanding its product range to include apparel and accessories. With 37 professional victories and nearly 550 patents, PXG continues to impress golfers around the world. Their commitment to customer experience and community engagement sets them apart as they look towards the future.
PXG Hits the 10-Year Mark with Flair
Can you believe it? PXG, or Parsons Xtreme Golf, is celebrating a decade of shaking up the golf world! Founded by Bob Parsons, this brand was all about creating the best golf clubs imaginable, prioritizing performance over the price tag. What a game-changer!
Starting Small, Dreaming Big
Initially, Bob Parsons threw in an annual investment of around $250,000 to $300,000 into developing golf gear. Talk about commitment! Back in 2015, they launched their first-ever club—the 0311 irons—priced at $300 per club. This caused a bit of stir, and some in the golf community were quite skeptical. After all, launching premium gear while the industry was still recovering from the 2008 recession is no small feat.
Proving the Skeptics Wrong
At first, many doubted whether there was a market for high-performance golf equipment. Fast forward a decade, and it’s clear they were wrong. The success of PXG showcases that golfers are definitely seeking gear that can elevate their game. The design of PXG clubs is something to marvel at too! The 0311 irons feature ultra-thin faces, hollow bodies packed with thermoplastic elastomer (TPE), and tungsten weight screws for unmatched performance and stellar aesthetics. No wonder they have released six generations of irons since then!
A Growing Family of Golf Equipment
But that’s not all! PXG didn’t just stop with irons; they expanded their lineup to include drivers, fairway woods, hybrids, wedges, and putters. Their product line keeps growing, and it’s not just about the clubs anymore. In 2018, they launched their own apparel brand, showing they mean business on and off the course. Recent collaborations, like one with Cole Haan, are aimed at creating stylish golf footwear. Now that’s what we call stepping up your game!
Building Bridges with Customers
PXG takes a unique approach to its retail strategy. They prefer to build their own stores and form direct-to-consumer relationships, steering clear of big-box stores. Their loyal customers? They affectionately refer to them as “Ground Troops.” Plus, they offer a “Heroes Program” providing a delightful 20% off select gear to military personnel, veterans, first responders, law enforcement, teachers, and nurses. It’s their way of giving back!
Making a Mark in Golf
PXG isn’t just a brand; they’re making waves in professional golf too! With an impressive tally of 37 victories across PGA, LPGA, and Champions Tours, it’s clear they’ve left a lasting imprint on the game. Over the years, their identity has grown from a cheeky newcomer to a brand that prioritizes customer experience and performance.
Innovation is Key
With nearly 550 patents under their belt, PXG is dedicated to pushing the envelope on what’s possible in golf technology. Their innovation doesn’t stop—recent product offerings feature the exciting Bat Attack ZT putter, a beginner-friendly Wildcat set, lightweight drivers, and zero torque putters. They’re consistently pushing boundaries, ensuring every golfer, whether seasoned or new, can find gear that fits their needs.
What’s Next for PXG?
As PXG celebrates this significant milestone, you can’t help but wonder what the next big thing will be. One thing’s for sure—they’ll continue to challenge the status quo, making waves in both golf tech and community engagement. Cheers to a decade of innovation, success, and the joy of golf!
Deeper Dive: News & Info About This Topic
HERE Resources
PXG Unveils the New Mustang ZT Putter
Get Ready for Big Savings at PGA Tour Superstore
Golfing at Fenway Park: A Unique Experience Awaits!
Additional Resources
- Golfweek: PXG Celebrates a Decade of Golfing Excellence
- Golf Digest: PXG New Releases 2025
- First Call Golf: PXG and Cole Haan Collaboration
- MyGolfSpy: PXG Myths – Separating Fact from Fiction
- Golf.com: PXG Wildcat Clubs Review
- Wikipedia: PXG
- Google Search: PXG
- Google Scholar: PXG Golf Equipment
- Encyclopedia Britannica: Golf
- Google News: PXG Golf
Author: STAFF HERE BOSTON WRITER
The BOSTON STAFF WRITER represents the experienced team at HEREBoston.com, your go-to source for actionable local news and information in Boston, Suffolk County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Boston Marathon, Head of the Charles Regatta, and Boston Harborfest. Our coverage extends to key organizations like the Greater Boston Chamber of Commerce and Associated Industries of Massachusetts, plus leading businesses in finance, biotech, and insurance that power the local economy such as Fidelity Investments, Biogen, and Liberty Mutual Insurance. As part of the broader HERE network, we provide comprehensive, credible insights into Massachusetts's dynamic landscape.