SQAIRZ Named Preferred Footwear Partner of USA Prime New England

Tewksbury, MA, September 21, 2025

News Summary

SQAIRZ has partnered with USA Prime New England, becoming their preferred footwear partner. This collaboration aims to enhance youth baseball and softball performance through the advanced technology of SQAIRZ’s GFP™ cleats, which feature a patented toe box design. The partnership connects innovative footwear with a leading youth development program focused on proper foot mechanics and performance improvement.

Tewksbury, MA — Big Move in Youth Baseball and Softball Footwear

If you follow athletic tech and love the sound of a well-struck drive or a perfectly timed swing, this one lands in your court — or on your turf. In a bold pairing that reads like a playbook for next-level youth development, SQAIRZ has been named the Preferred Footwear Partner of USA Prime New England. This is a partnership built on measurable performance and smart design, and it’s aimed right at the athletes who are building their games from the ground up.

Who’s involved and what it means

USA Prime New England is a premier baseball and softball development program in New England, fielding organized teams that cover a wide range of age groups. USA Prime New England fields teams for athletes aged 10U to 17/18U in baseball and 10U to 16U in softball, and the program runs tiers like Premier, Elite, Scout, Prospect, and Showcase so players get the right challenge for their stage.

The connection here is clear: The partnership will connect SQAIRZ’s science-driven GFP™ cleats with an organization known for developing elite youth talent. For coaches and parents who care about foot mechanics, durability and measurable gains, that’s an important marriage of gear and program.

Why the cleats matter — tech that touches performance

From a golf-writer’s perspective, anything that improves stance, balance and ground interaction is interesting because the same physics apply across sports. The GFP™ cleats feature a patented roomier toe box promoting proper toe splay, stronger ground connection, and more efficient energy transfer. That translates to more control when planting, quicker reaction when pivoting, and potentially cleaner power transfer — whether you’re driving a ball off the tee or exploding out of the batter’s box.

SQAIRZ aims to challenge legacy brands through measurable performance gains in baseball and softball, and the company points to testing that shows Performance improvements from SQAIRZ cleats were attributed directly to the patented technology when tested against legacy brands. The design of a shoe is not a vanity play; it’s a performance tool.

Credibility and momentum

This isn’t a backyard startup throwing logos on a shoe. Within months of entering the baseball and softball markets, SQAIRZ secured partnerships with MLB Players, Inc., Minor League Baseball Players, Perfect Game, and Diamond Allegiance. On the medical side, SQAIRZ earned clinical validation from the American College of Foot and Ankle Surgeons (ACFAS), and Studies on SQAIRZ cleats received recommendations for manuscript publication by ACFAS. That clinical attention is a signal many athletes and coaches look for when making gear decisions.

In fact, SQAIRZ is the first baseball footwear company to achieve clinical validation at this level, which sets a new benchmark for how footwear companies can be evaluated beyond marketing talk. Add to that the practical options — SQAIRZ GFP™ cleats are available in molded, metal, and turf options for men, women, and youth athletes — and you get a brand hitting both the lab and the field.

Local roots, regional reach

USA Prime New England provides structured development with year-round training and exposure to high-level competition, and it’s grounded in Massachusetts. USA Prime New England, formerly known as The Spinners Baseball Club, is based in Tewksbury, MA, and focuses on advancing athlete performance on and off the field. For local players, this adds a fresh tool in the kit that’s being tested by thousands of elite youth and high school athletes already wearing the cleats.

Leadership and practical availability

The strategic side of this deal is spelled out by the leaders who pushed it forward. Bob Winskowicz, Founder and CEO of SQAIRZ, emphasized the opportunity to impact athlete performance through this partnership. On the club side, Marc Deschenes, Founder of USA Prime New England, highlighted the benefits of SQAIRZ’s cleats in providing a performance edge and reducing injury risks. That combination of company research and program development is meant to create measurable outcomes on the field.

If you’re shopping gear, note that The SQAIRZ collection is available for purchase at sqairz.com and Dick’s Sporting Goods. The shoes come in bold colorways geared toward athletes who want function with a bit of flair.

Bottom line for golf-minded readers

The crossover matters: stance, toe splay and ground connection are universal elements in athletic performance. Golf fans who care about how footwork affects swing path will find this development interesting because it shows how sports footwear is becoming more biomechanically smart across the board. Keep an eye on how these cleats perform in season — the numbers and clinical nods say this is more than hype.

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Additional Resources

• The Golf Wire: SQAIRZ Partners with USA Prime New England
• Wikipedia: Cleat
• The Golf Wire: SQAIRZ Technology Overview
• Google Search: SQAIRZ cleats
• The Golf Wire: Clinical Validation of SQAIRZ
• Encyclopedia Britannica: Footwear
• The Golf Wire: USA Prime New England Overview
• Google News: Baseball Footwear
• The Golf Wire: Performance Impact of SQAIRZ
• Google Scholar: Athletic Footwear Technology

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